Ad making is not an easy thing. I recall that I took part in the student competition called ‘Mad Ads’ many a time while in school and upon looking back I realize how lame I was and how my ideas were. The concept of Mad Ads was to take be able to advertise a product with some amount of humor and ensure that the audience laughs. The creative instinct that one needed to be able to combine the selling with laughing is something that I lacked. A lot of people would take assistance of an already popular ad and using some wordplay they would make it funny and entertaining (both not necessarily at the same time).
I saw this Pepsi IPL video activity that Blogadda had and I noticed that there were many many videos (all of 30 seconds) that people had submitted and I went through a few of them. A few of them were extremely creative and brilliant. And one of those ads is what I am going to pick to write about in this post.
The ad’s concept is pretty simple. This is something all of us have experienced when we played gully cricket. The batsman hits the ball for a six and it goes into someone’s house. Just like any other grumpy neighbor, that aunty takes the bat and ball away from the kids and the kids are left with nothing to play. That’s when they spot the cap of a Pepsi bottle and an idea strikes. They use the empty bottle as a bat and the cap as the ball.
The ad touches many things at once. One, how presence of mind can be useful in situations like this. Rather than sobbing and heading back home to work on nothing for the rest of the day, the kids have a make-do arrangement and derive happiness from it. Two, it instantly strikes a cord with the 90s kids (and perhaps the millenials) who’d use any flat or long object as a bat (including the examination writing pad) and any rollable object as a ball (including the question paper for the exam that they just finished writing). While we waited for our parents to come pick us up or for the school van to arrive, we would end up doing a similar thing. Three, on a advertising front, this is sure to become a hit with kids who will perhaps start playing this way to entertain themselves when they do not have access to a bat and ball.
Overall a great thing to see so many videos that were submitted by people like you and me. Time for me to make on of those videos, I guess!